Tradition isn't something to be preserved—it's something to be created.
A “long-established business” isn’t simply a store that has remained unchanged. It’s a store that—despite being destroyed by fire during the Great Kanto Earthquake and the ravages of war—has chosen to change in order to keep its noren hanging. Change in order to preserve. That cycle eventually came to be known as “tradition.” Tradition isn’t something to be preserved; it’s something to be created. That is my belief.
Ginza Sushiko Honten
Mamoru Sugiyama, Fourth-Generation Owner
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Empathy
The “intuition” to gently “sense” a guest’s preferences and physical condition from their casual demeanor. For example, we adjust the size of the rice balls as needed and even make subtle changes to how we make incisions in the toppings. It’s a form of hospitality that anticipates your needs and makes you feel comfortable—all without you having to say a word.
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What We Will Always Protect
Our rice is seasoned with nothing but red vinegar and salt, and kept at a temperature slightly higher than body temperature so that you can feel a pleasant warmth the moment it touches your tongue. Furthermore, items such as the grilled shiitake mushroom nigiri—devised by our second-generation master—and our traditional tamagoyaki, passed down through the generations, are all examples of the Edomae-style craftsmanship that we are committed to preserving.
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What We Create
We were among the first to embrace “sushi and wine pairings” and continue to take on challenges that go beyond conventional boundaries, such as developing original wines specifically designed for Japanese cuisine. Without clinging to past methods, we remain committed to pursuing the finest “Edo-style sushi” of our time.
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The Unseen Promise
Our top priority is ensuring that you can enjoy your meal with complete peace of mind. For this reason, to avoid the risk of food poisoning, we deliberately do not use mackerel or oysters at all. This is an “unspoken promise” we make to our guests.
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A Special Time
We hope you’ll forget the hustle and bustle of daily life and enjoy a peaceful moment without worrying about anyone else. As a place that embodies this spirit, we continue to preserve our three traditional tatami rooms to this day.
